 |
| Google Plus |
The answer for most businesses is a definitive “YES.” You should probably be using Google Plus.
There is one incredibly important benefit Google Plus gives you:
Google indexes Google Plus posts. They do not index Facebook or Twitter posts.
Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a good chance your competitors aren’t even thinking about joining Google Plus. If you get on it now, you could have an important advantage.
So, how do you make your Google Plus posts SEO-friendly?
The answer is very much the way you would make your website SEO friendly. You include links to your website; you use keywords in your content; you provide relevant, interesting content; and you engage your audience in social media. Once you join Google Plus and start getting familiar with it, you can follow these tips to make your Google Plus business page SEO friendly. If you need help with any of this, you can always reach out to your friendly SEO services company (that’d be us).
Optimize Your “About” Page. Here’s how:
- Use keywords in your profile.
- Link to your website using keywords as anchor text. Check out our SEO Expert Google Plus page as an example.
- In the “Recommended Links” section, add links to your other social networks and your blog.
- Add as much information about your company as possible. The “About” section in Google Plus is much more robust than the “Info” section in your Facebook page.
- Add photos and videos whenever possible.
- Add comments in your posts. Don’t post only a link. Your comments should be more like a paragraph than a couple of sentences. Remember, the more relevant content you have in your posts, the more Google will favor it.
- Strive to have your posts shared; and strive to get comments. Google will favor popular posts most.
Google Plus may take you more time than Facebook.
Don’t let that be a deal-breaker! It’s worth the time! I can’t stress enough the benefit of Google indexing your Google Plus posts!
Your Turn!
Have you ventured into Google Plus for your business? How is it working out for you?
Features
Value added promotional offer with Business Pro Plus
Postings In
Total Price: $1640 + 6 Key Phrases @ $60 = $ 1000 / Year
Over the past few months I have been conducting lots of SEO Audits for a vast range of clients of all sizes. One thing that always seems to come out of the audit as a significant action is to look at the URL structure and duplicate content, with a special note for the product URL.
I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.
To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.
Merchandiser: a leading retailer has a new product that needs adding to the CMS.
CMS Platform: generate a generic URL that incorporates the product title and the SKU:
www.domain.com/product/product-title-plus-sku-number-011232
Merchandiser: the product that was added is a waterproof jacket; this fits into three categories, which were selected from the options available.
CMS Platform: generate three new URLs, BUT they are SEO friendly with keywords included.
www.domain.com/category/sub-category-1/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-2/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-3/product-title-plus-sku-number-011232
Merchandiser: the product is added to the correct brand
CMS Platform: another URL is created for the brand product.
www.domain.com/brand/product-title-plus-sku-011232
THREE MONTHS LATER: the winter season comes to an end, so the close of season sale is on.
Merchandiser: the product didn’t sell very well and was added to the sale.
CMS Platform: a new URL is created for the product that is now associated with the sale category.
www.domain.com/sale/product-title-plus-sku-number-011232
The scenario above describes adding the product to three different core categories, a brand and sale category, resulting in the creation of five different URLs to go with the generic product URL.
Now what is the issue with that, when they are keyword rich?
One of the biggest, if not THE biggest issue with e-commerce sites is the amount of duplicate content that is created, the majority by products and product listings. The above shows a perfect example of how duplicates are being created by multiple product URLs through CMS Platforms.
So how do you solve this issue? There are a couple of ways, depending on how far you are along with the CMS and how co-operative your web development team are.
1. When adding a product to the CMS, make sure that the platform creates just ONE generic URL (www.domain.com/product/product-title-plus-sku-number-011232 ) that can then be associated with multiple categories, brands, sale page etc. This will allow the merchandiser to select multiple categories to associate the product with, which will link through to the same URL. By ensuring the use of just one URL, the amount of duplicate content would be significantly decreased.
There are numerous large brands that are already using this method to good effect, although in slightly different ways, including:
John Lewis
http://www.johnlewis.com/27573/Style.aspx
http://www.johnlewis.com/173405/Style.aspx
Amazon:
http://www.amazon.co.uk/gp/product/0470554185
http://www.amazon.co.uk/Sony-KDL32BX300-32-inch-Widescreen-Freeview/dp/B004AHKUJA/
2. If your web development team are unable to change the way the URLs are generated, speak to them about automatically creating a rel=”canonical” tag for each product with the generic URL added. This will provide the search engine with the generic URL to index instead of the other multiple URLs
3. If you are unable to implement either of the above recommendations, then I would suggest 301 redirecting the multiple URLs to the original generic URL. Before going ahead with this option, I would strongly urge you to try everything you can to get your web development team to implement either of the first two options. Option 3 will take up a considerable amount of time, with collating the different URLs for each product and then 301 redirecting them.
I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.
To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.
Merchandiser: a leading retailer has a new product that needs adding to the CMS.
CMS Platform: generate a generic URL that incorporates the product title and the SKU:
www.domain.com/product/product-title-plus-sku-number-011232
Merchandiser: the product that was added is a waterproof jacket; this fits into three categories, which were selected from the options available.
CMS Platform: generate three new URLs, BUT they are SEO friendly with keywords included.
www.domain.com/category/sub-category-1/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-2/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-3/product-title-plus-sku-number-011232
Merchandiser: the product is added to the correct brand
CMS Platform: another URL is created for the brand product.
www.domain.com/brand/product-title-plus-sku-011232
THREE MONTHS LATER: the winter season comes to an end, so the close of season sale is on.
Merchandiser: the product didn’t sell very well and was added to the sale.
CMS Platform: a new URL is created for the product that is now associated with the sale category.
www.domain.com/sale/product-title-plus-sku-number-011232
The scenario above describes adding the product to three different core categories, a brand and sale category, resulting in the creation of five different URLs to go with the generic product URL.
Now what is the issue with that, when they are keyword rich?
One of the biggest, if not THE biggest issue with e-commerce sites is the amount of duplicate content that is created, the majority by products and product listings. The above shows a perfect example of how duplicates are being created by multiple product URLs through CMS Platforms.
So how do you solve this issue? There are a couple of ways, depending on how far you are along with the CMS and how co-operative your web development team are.
1. When adding a product to the CMS, make sure that the platform creates just ONE generic URL (www.domain.com/product/product-title-plus-sku-number-011232 ) that can then be associated with multiple categories, brands, sale page etc. This will allow the merchandiser to select multiple categories to associate the product with, which will link through to the same URL. By ensuring the use of just one URL, the amount of duplicate content would be significantly decreased.
There are numerous large brands that are already using this method to good effect, although in slightly different ways, including:
John Lewis
http://www.johnlewis.com/27573/Style.aspx
http://www.johnlewis.com/173405/Style.aspx
Amazon:
http://www.amazon.co.uk/gp/product/0470554185
http://www.amazon.co.uk/Sony-KDL32BX300-32-inch-Widescreen-Freeview/dp/B004AHKUJA/
2. If your web development team are unable to change the way the URLs are generated, speak to them about automatically creating a rel=”canonical” tag for each product with the generic URL added. This will provide the search engine with the generic URL to index instead of the other multiple URLs
3. If you are unable to implement either of the above recommendations, then I would suggest 301 redirecting the multiple URLs to the original generic URL. Before going ahead with this option, I would strongly urge you to try everything you can to get your web development team to implement either of the first two options. Option 3 will take up a considerable amount of time, with collating the different URLs for each product and then 301 redirecting them.
How important is your Landing Page to your online business? Very much. Brick Marketing, a respected online marketing solutions company with above 10 years of experience in the field of Search Engine Optimization, is pleased to declare a new, exciting category that is being added to their informative Search Engine Optimization Journal and the Nabeel Pasha SEO Expert blog. This new category is all about Landing Page Optimization and how it can drive even more sales and visitors to your website.
Good landing pages can increase the conversion rates of any online business. Hence, it is important to know how it works. The Landing Page Optimization category is a huge addition to the Nabeel Pasha
SEO Expert blog. This will inform readers about the marketing tool aspects of landing pages, and how landing pages can work for them. One of the key things that the Landing Page Optimization category of the Search Engine Optimization Journal will cover is the makings of a good landing page. It will cover different topics about what makes a good landing page, such as:
SEO Expert blog. This will inform readers about the marketing tool aspects of landing pages, and how landing pages can work for them. One of the key things that the Landing Page Optimization category of the Search Engine Optimization Journal will cover is the makings of a good landing page. It will cover different topics about what makes a good landing page, such as:
• Keeping content simple but sufficiently sophisticated
• Working from a style sheet
• Including purchase buttons
• Image optimization
• Using sales-oriented material
• Working from a style sheet
• Including purchase buttons
• Image optimization
• Using sales-oriented material
However, the Landing Page Optimization category will not just discuss what makes a good landing page. It will also discuss other topics that can take your good landing page and make it into a spectacular one that draws in more clients and sells more products. Some of the topics that will also be discussed in the Landing Page Optimization category of the Search Engine Optimization Journal comprise:
• Photo optimization
• Using specific keyword phrases
• Making your landing page stand out
• Local search marketing
• Image optimization
• Using specific keyword phrases
• Making your landing page stand out
• Local search marketing
• Image optimization
Landing page optimization is so necessary how targeted keywords you use in your landing page as well as in content it give direct value to your link for index it on top five position on Search Engines.
ReplyDeleteJob Portals became out standing platform on internet for performing sourcing now a days mostly employers as well as employee performing continuous activity there hiring and finding Jobs in PAKISTAN, Middle East Countries, Dubai, Etc is became easy after invention of job portals its became easy solution for both employee as well as employer. Posting Jobs and creating CV for applying on posted jobs posted by employer its just few step's away.