Why You Should Be Remarketing Your business Online

Any business that wants to get real with their online marketing needs to be remarketing itself online. You know when you go to a website then you see their ads follow you around the web, that's Google Remarketing. In this post I will teach you why should should be remarketing your business online and how it can help you reach more customers.

What Remarketing Does

If you're spending money on PPC then you already know that you're spending money on your site. Potentially thousands of dollars. What's the bounce rate on your site? 50-60% is typical. That means that for every 100 people you drive to your site that 60 of them will leave. Even if that number is less for PPC traffic, you're leaving tons of people on the table.

Remarketing allows Google to track everyone that comes to your site and put your ads in front of them on other sites.

Why Should I Be Remarketable

After you put the snippet of code on your site you can follow anyone that came to your site onto other sites that allow Google Ads. They will see your ads. When they see your ads they will recognize your brand. This is a sure way to get them to see your ads. Now you are no longer leaving people that visit your site to never return again.

People who visit your site and come back from remarketing banners are 3x more likely to purchase from you. They trust your brand, they know you. We've done test with clients that have had up to a 5x return on spend with remarketing ads. They already know your brand so you're not pushing something new on them. The brain is much more likely to accept something it knows.

Remarketing is a way to reach out and advertise special offers to people who have already been to your site. These people can be shown different offers or promotions than people visiting your site for the first time. Not to mention that you can send them to a different page than the normal traffic.

That's not all you can do with remarketing. With remarketing you can also create lists of people who have purchased something on your site. Remarketing is a great way to send out promos and deals to those customers that purchased something on your site. You can target them individually. It's easy to setup in your Adwords account. Do this, it will help you separate everything out and get customers returning all the time.

Bottom line, you should be remarketing your business to not lose out on the 50%+ of people that may be interested in your product but are leaving before they give it a fair chance. Let us know in your comments below if you've had amazing success with remarketing. We also would like to know of businesses that remarketing hasn't worked for them. Looking forward to your comments!

Cheers

Greatsol-Seo Teem

www.greatsol-seo.com

How You Should Be Thinking About Site Navigation

Developing website navigation systems is one area in which many webmasters can go wrong.  Often, small business internet marketing specialists want to stand out among the crowd and do something that might be a little different.  While that is great in some cases, too much difference can result in problems with your traffic.  Specifically, using navigation systems on your site that may be too different or too innovative can ultimately affect your SEO in a negative way.  These are problems that are quite simple to avoid, however.
Most SEO consultants are generally going to recommend that you stick to something familiar when it comes to your navigation system.  People like what is familiar to them, and they will be more comfortable on your site.  With that said, let’s talk about some of the possible mistakes that are made by small business internet marketing specialists as they try to come up with navigation systems for their sites.

1. A complex navigation system can be a turnoff for visitors.  People do not want to have to “figure out” your site, for the most part.  They want to arrive and be easily able to find and access the information that they are searching for.  If you make them look too hard, they will quickly look elsewhere.  This affects your bounce rate and your number of page views, which can affect your search engine optimization and ultimately lower your search engine placement.
2. Complex navigation systems are not always crawled properly by the search engine spiders.  What happens as a result is that the text in the navigation system may be overlooked.  This can affect your SEO because you are very likely to be using your main keywords in your navigation system, and if these are overlooked in such a prominent location on your site, your SEO will suffer.
3. Google likes to place the emphasis on the user’s experience.  Complex navigation systems do not enhance the user’s experience, in fact, most surveys show that people are not interested in exploring the new options and this will not help you enhance their experience.
4. Drop down menus are well known for causing problems with search engines.  Although initially developed to be a great way to expand the navigation system, they are quickly becoming a hazard to your search engine optimization efforts because of the extra effort that it takes to find the information that user’s need.  When you add in the fact that a large number of users are interacting with your site on a mobile device, drop down menus become even less appealing because getting at them on a tiny screen can be a huge problem, and making multiple attempts to use a touch screen with tiny links to pages is infuriating for many.
5. Although many small business internet marketing specialists think that buttons work better, especially on mobile devices, they can be problematic for navigation systems.  Your SEO consultants will explain to you that the text that is contained in the button is essentially embedded in the button image, and this means that that text is not properly crawled by the search engines.  Again, you are likely to be using keywords as the button text, so opt to use links instead of using buttons, and you will not only get the benefit of having good anchor text and links, but your navigation keys will be read properly when the site is crawled by the search engine spiders.
6. Do the expected, and do it well.  Most surveys show that people like to have navigation systems that they expect to see when arriving at a website.  This means the standard style, across the top of the page, possibly down the side, but nothing too crazy.  Keeping things simple will help you keep the interest of the visitor, and make it more likely that they will explore your site, leading to more page views and ultimately an improvement in your search engine placement.

There are parts of your online marketing strategy that should be innovative and unique, but when it comes to the navigation of your site, you want to truly connect with the visitors by doing the expected, and doing the easiest thing that you can.  If they are turned off by something as immediate and as simple as your navigation system, all of your hard work to make the rest of your site professional, functional, useful and innovative is going to be wasted.
Plan your navigation system to account for both the users and the search engines, and you will find that it is more successful.  You will get the traffic that you need for good search engine placement, and also the conversions that you need to experience good profit and success.  For assistance with developing a great navigation system, one that pleases users and search engines alike, work with SEO consultants.

Regards
Greatsol-SEO Team
www.greatsol-seo.com

SEO for Facebook Fan Page

Many have tried, and failed, to write a good post about how to SEO a Facebook fan page.
For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366....jpg. Another popular tip: you should link to your main website from your Facebook page. Yes, you should for visitors. But this doesn’t optimize your fan page because Facebook just nofollows, redirects, and clusters your URL in a mess of code anyway.
So let's take a different approach to Facebook SEO today.
I want you to imagine that your Facebook fan page is your website – or another website for your brand at least. While it may not ever rank first for a keyword, you still want it to be optimized.
If you want to keyword optimize your Facebook fan page, these are the areas that actually pull SEO elements from your page's content for additional optimization.

Your Facebook Fan Page SEO

• SEO title: The name of your page plus | Facebook.
• Meta description: The name of your page plus the About description of your page, followed by | Facebook.
• H1: The name of your page.

This is like the search optimization of the homepage of your fan page / website. If you didn't consider keyword optimization when you created it, and you have less than 100 fans, you're in luck. You can still change your page's name.
Two things to keep in mind aside from search optimization includes:

• Branding: It may be more important to have your page as a recognizable brand than a specific keyword phrase.
• Appearance: Whenever you comment as your page, or people tag your page, your entire name will come up, so if you're page is Your Brand - Keyword, Keyword, and Keywords it might look a bit excessive (and lead to less tagging).

Your title can be as long as you choose, but keep in mind the standard length of SEO titles (70 characters) before getting too crazy. Also, since your page name is also a part of your meta description, you might not want it to make it too long and overshadow that.
To edit your About information to make a great meta description, go to your page and Edit Page > Basic Information, and fill in the About field with a 140 character description like you would with any website meta description.

Facebook Fan Page Updates

• SEO Title: The first 18 characters of your update.

If you’re posting a standard status update, the SEO title will be pulled from the first 18 characters (approximately 18 characters, sometimes a bit less). The following update by Search Engine Watch's fan page has a title of Yahoo Search, which is pretty good.

If you're posting a link to your fan page wall, you'll have an option to "Say something about this link..." – the first 18 characters of what you enter in this field are going to be the SEO title for the individual page of that status update.
If you don't post something there, the SEO title for your update will just be Facebook. Plus it won't take up as much real estate in someone's news feed, which means it will be less noticeable. So I would suggest that, regardless of whether you care about the SEO, you fill this part out when adding a link to your wall.

If you’re concerned about optimizing your updates while considering them as individual pages for your overall fan page / website (click on the timestamp for any update to see it on its own page), then you might want to consider sticking some keywords right at the beginning of your comment.
Using the above example, I could simply put the post category / main keyword as start the update such as Google Analytics and then write the rest of my comment. If I continued this trend with my updates, my fan page would have lots of "pages" underneath it optimized for my main keywords.
The best part is, unlike Twitter status updates that don’t go that far back, you can see your Facebook fan page updates at least two years – mine go all the way back to when I created my fan page, which was in February 2009.

Facebook Fan Page Notes

• SEO Title: The title of your note plus | Facebook.
• Meta Description: Your page name wrote a note titled the title of your note plus | Facebook.

Facebook notes – they don't get a lot of love anymore, but they do have a more controllable SEO title when you create them and, of course, they add to the additional "pages" underneath your fan page / website. Notes allow you to add lengthier updates to your fan page without having to take your fans offsite to get more of your content.
Some people use them to syndicate their blog posts on their fan page, but I find this feature is a little inconsistent. Unique notes, on the other hand, could add more value to your page.

Facebook Fan Page Discussion Topics

• SEO Title: The title of your discussion's topic | Facebook.

Ever wanted a little forum / discussion board, but don't want to invest in forum software? Facebook has an often-overlooked discussion board, with each topic giving you a little SEO title credit.

It might be a nice place for you to have discussions with your fans that they don't necessarily want on your wall. If you don't have one on your profile already, you can get it by going to the Discussion Board and using the Add to My Pagelink to add it to your pages.

Your Facebook Fan Page SEO Tips

Those are the parts of the Facebook fan page that I’ve found specifically have controllable SEO titles, descriptions, and so forth. What other parts of the Facebook fan page have you tried optimizing for SEO, and what results have you seen?

Cheers
Greatsol-SEO Team

5 Must-Know Tips for Blog SEO

  5 Must-Know Tips for Blog SEO

If a blog post is published and no one reads it, does it exist? 
Working on a blog (business or personal) is always a big investment of time and creativity. You spend an hour or four writing, press the publish button, and then… you wait.
You ultimately get 37 hits and you begin to wonder if it was worth spending all this time to reach so few people?
With the assumption that you’re putting out some good, interesting content, one way to maximize your visibility is to apply some basic SEO rules to your blog.

You wish Blog SEO was this Easy.

To put it simply, these rules will help you optimize your blog post so that search engines have no problem finding it, categorizing it, and displaying it in their results. In turn, this will increase the discoverability of your masterpiece and potentially lead more unique visitors on your blog.

Here are five basic practices for blog SEO that will increase the visibility of your blog post:
1. KEYWORDS: Pick a popular keyword or a phrase and write about it in your post. Ask yourself "What would my audience type into Google to find my blog post?"  The keyword doesn’t have to be just one word, it can be two or three keywords strung together, like “basketball statistics”.

Determining your SEO keywords

* Tip: As a general rule, try to keep the keyword or phrase three words or under.

2. BLOG CONTENT: When you've determined your keyword(s), pepper them into your blog post. If you're writing a piece on “basketball statistics”, and you don't mention "basketball statistics" in your blog post, then Google is going to have a hard time displaying your blog post for "basketball statistics"-related searches. Right? Right. Stick with a keyword density of 5-7% (e.g. If you have 100 words, mention your keyword 5-7x).

* Tip: If your keyword is 2 or more words, they don’t have to always appear in order (but it helps).

3. TITLE/URL: OK, this is technically two different types of blog optimization, but it's cool; the title and URL are closely-related. When you include your keyword in the title, it will also appear in the URL (e.g. "Why CRM is like basketball statistics"  www.yoursite.com/why-crm-is-like-basketball-statistics) What you place as your post title will appear as the “Title Tag” – it’s the webpage title at the top of your browser and is THE most important SEO signal that you have direct control of.

Blog Post Title is also your SEO Title

* Tip: Google will cut off your title if it’s too long, keep the post title less than 79 characters (including spaces).

4. SHARE: Social signals are becoming a much larger piece of the Google puzzle and it's crucial to getting your blog post in front of as many people as possible. The wider the net, the likelier you'll catch someone interested in what you have to say. Share it out on your Facebook wall, your Twitter, your Google+, and LinkedIn.

Promote your blog post on Social Media

* Tip: If you’re hardcore into pageviews and have no shame, you’re not limited to “sharing” the blog post on just your Facebook wall.  Ask your friends to share. Find related Facebook groups or pages (“join” or” like”) and share it on their wall, too. Now, you’re a social media animal.

5. LINKS FROM EXTERNAL WEBSITES: Have a friend with a personal website? Does your grandma own a tumblr? Ask them to include a link to your blog post. And when gammy links to your blog post, make sure she uses the keywords you selected in step #1. E.g. “check out my granddaughter’s basketball statistics blog post. LOL” External links are the holy grails of overall SEO, not just blog SEO, and is the reason why Google’s algorithm is years ahead of any other search engine. Don’t be discouraged if you can’t find websites to link to you – it’s not easy.

Beg, Borrow and Steal to Get a Link

* Tip: External links are important, but so are internal links. The next time you write up a blog post, link out to your old blog post using the targeted keyword(s) from step #1.

When it comes down to it, there are dozens of ways to optimize for blog SEO.  If you follow these best practices, we can't promise you a ton of traffic, but you've covered the major steps in maximizing your blog's search engine visibility.

Regards
The Greatsol Team
www.greatsol-seo.com