Content Optimization

Content Optimization for Your Website

Running a website is about more than simply selecting some cool graphics and getting a hosting account.  You need to learn quite a bit about search engine optimization, if you have any hope of succeeding in the online marketing world.  There are several things that you need to understand and take care of in order for things to go smoothly and for you to improve search engine ranking.  Without a good search engine placement, your site will possibly go completely unnoticed.  What good will that do you?
Although it seems that, these days, everyone is a search engine optimization expert, there are some details that are not well understood by the average webmaster and that are best left to professionals if you want to see the desired results.  Small mistakes can have big effects, and you want to avoid these problems.  Many webmasters rely on the trial and error style of SEO tactics, but, this will only get you so far, and you will more than likely experience a huge waste of time before you find the success you are hoping for.
Getting your site organized and optimized is important.  As we mentioned, you have to do more than simply launch a site, you have to tend to the details of organizing and optimizing.  This will help your site appear as professional as possible, and make it clear to the search engines that you are presenting quality, useful information to the visitors.

What is the Page About?

Not every webmaster is able to tell you what every page is about on their site.  How can a page be important, if you don’t even know what it is about?  Understanding the purpose, and what you are trying to communicate with the visitors, is important.  When you know what the page is about, you can apply the proper keywords, in the proper spots, and get the best search engine optimization possible and, as a result, the best search engine placement possible.  Pages with no obvious purpose will do nothing but clutter your site.

Why Do You Have Each Particular Page?

Every page on your site should have a unique purpose.  Some pages are informative, others may be related to a shopping cart.  Whatever it is, each page needs a special purpose.  When the purpose is clear to the search engines, your site is going to be more likely to be indexed properly and found when users perform search queries.  Keywords count, especially when optimizing a site for the right purpose.  Social pages are different than articles, and different from a shopping cart page.

How Long Will the Content Remain Relevant?

Not all content will remain relevant forever, nor should it, necessarily.  Certain pages, such as the About Page, FAQs, or informative articles may stay relevant much longer than a landing page or a registration page related to a current event.  It is important that, when visitors arrive at your site, it is filled with relevant information.  If a visitor shows up to find registration for events long passed, then it will appear that your site is unattended, and it will look unprofessional.  Search engines also like to see that your content is timely.  Things like current events and press releases should be properly archived when the time has passed for their relevance.  If you are selling something, keywords may be more important, as you want to drive as much traffic as possible to these pages.  Just be sure that you are monitoring the pages, and archiving as necessary, to prevent outdated material from being prominently featured on your site.

Flexibility Matters

It is important to address these questions on a regular basis for each of your pages, so that you can do the search engine optimization in the best way possible.  Keywords may change, events may come and go, and you want your website to reflect the most current version of your company.  Choose keywords wisely, and make sure that any pages that you plan on having around for a long time are definitely well optimized with keywords, tags, titles and descriptions.
Properly optimizing your content is important.  Having the right keywords, in the right places, and ensuring that you have a clear purpose and need for each of the pages on your site will make it more obvious to your users that you mean business.  Take the guesswork out of your search engine optimization, and follow these simple guidelines to help you, as well as the visitors, make sense of the overall goals and purpose of each page.  When you understand, and your users understand, then the search engine spiders will also understand.  When this all falls into place, your site will be properly indexed and you will be well on your way to having a great search engine placement and getting more traffic.

Greatsol Team
www.greatsol-seo.com