Optimize in a better way!

                           Optimize in a better way!

 Give People What They Want

People want lots of (quality) information. They also want it to be

given to them in an easy-to-read and natural manner. In fact, most

people who make their first visit to a website tend to stay on the

home page for less than one minute before wanting to explore other

pages in order to get all the information they're looking for.  

Optimize All of Your Pages - Not Just the Home Page 

Even though it's most likely that the home page of your website is

where most people will first land when visiting your website, it

shouldn't be the only page that's optimized. Since Google will look

at your website as a whole, you're going to need to optimize the

whole site, not just your home page. 

Imagine going to a website and reading the home page. You're

probably going to find information that tells you what the website

is all about. Great! Now imagine looking for more information while

you slowly come to the conclusion that... there really isn't any.

What are you going to do? If you're like most people, you're going

to leave that website and look for another that will give you all

the information you want/need. 

Use Links to Build Your Page Ranks

Google loves links. Remember, if it's important to Google, then it

should be important to you, so try to use links often. When

creating links, you're going to want to use them to take people to

other pages of your website. This allows them to easily get more

information, which is great, while also giving them a bit of a tour

of your website, which is also great. 

Take a few minutes to look at some of the more prominent websites.

How are they using links? Say the website is about pets and how

wonderful they are, and they have a article on how to train your

dog in a week. The links within that article should link to another

web page (within the same website) that is relevant and thus adds

additional information to the article. The links should not simply

point to their home page, which (most likely) isn't going to lend

any additional information to the article. 

The thing to remember here is that you want the links to link out

to lots of different pages while making sure that it all makes

sense. Make sense? Just remember, the more natural, the better.

Exception to the Rule 

Not every single page is going to need SEO. Sorry, did we just make

this a bit more confusing? This exception applies to what are

called 'no follow' pages. For example, your 'Contact Us' page can

be set up as a no follow page because there is really no reason why

it needs to show up in search results. As long as the link to this

page is placed often throughout your website, it doesn't matter if 

the search engines see it. 

Bottom Line

The majority of your website pages should be optimized. This not

only lets your visitors know that you really care about providing

them with the quality information they want/need, when you optimize

most of your webpage's you're telling Google that you're taking the

time to make your website one that contains all the high-quality

information that people want to find in a simple and efficient

manner. 

Contact us today so we can help you decide the best way for you to

give people the information they want and/or need before making a

purchase.

Cheers,

The Greatsol Team

www.greatsol-seo.com

Greatsol-SEO: Cost Effective SEO Expert Service

Greatsol-SEO: Cost Effective SEO Expert Service: Is Google Plus Worth It? Google Plus The answer for most businesses is a definitive “YES.” You should probably be using Google Plus...

Cost Effective SEO Expert Service

Is Google Plus Worth It?

Google Plus 

The answer for most businesses is a definitive “YES.” You should probably be using Google Plus.
There is one incredibly important benefit Google Plus gives you:
Google indexes Google Plus posts. They do not index Facebook or Twitter posts. 
Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a good chance your competitors aren’t even thinking about joining Google Plus. If you get on it now, you could have an important advantage.
So, how do you make your Google Plus posts SEO-friendly?
The answer is very much the way you would make your website SEO friendly. You include links to your website; you use keywords in your content; you provide relevant, interesting content; and you engage your audience in social media. Once you join Google Plus and start getting familiar with it, you can follow these tips to make your Google Plus business page SEO friendly. If you need help with any of this, you can always reach out to your friendly SEO services company (that’d be us).
Optimize Your “About” Page. Here’s how:

• Use keywords in your profile.
• Link to your website using keywords as anchor text. Check out our SEO Expert Google Plus page as an example.
• In the “Recommended Links” section, add links to your other social networks and your blog.
• Add as much information about your company as possible. The “About” section in Google Plus is much more robust than the “Info” section in your Facebook page.
• Add photos and videos whenever possible.

Optimize Your Posts. Here’s how:

• Add comments in your posts. Don’t post only a link. Your comments should be more like a paragraph than a couple of sentences. Remember, the more relevant content you have in your posts, the more Google will favor it.
• Strive to have your posts shared; and strive to get comments. Google will favor popular posts most.

How do you get your posts shared and commented? Make sure you add relevant, interesting information frequently. Also, make sure your posts contain complete thoughts – remember: more like a paragraph than a quick thought.
Google Plus may take you more time than Facebook. 
Don’t let that be a deal-breaker! It’s worth the time! I can’t stress enough the benefit of Google indexing your Google Plus posts!
Your Turn!
Have you ventured into Google Plus for your business? How is it working out for you?

Cost Effective SEO Packages

Features

• Google Local Listing
• Google 411 listing
• Business maps and directions for the customers
• Business profile for customer information
• Multiple languages
• Business history, certificates & achievements
• Recognitions and registrations
• Customer reviews
• Customer ratings
• Payment methods
• Photo galleries of the business
• Brands, business categories and promotional information
• Promotional packages for distinguishing displays of the products
• Links to your website on 100 incoming quality websites to increase Google ranking of your website

• Links to your website on 100 incoming quality websites to increase Google ranking of your website
• Yahoo local listing
• Bing (MSN) local listing
• Business profile page for a social networking website, such as Faceboook
• Promotional packages for distinguishing displays of your products
• Keep your customer more up-to-date about your services by phone number, hours of operation, and display photos and videos.
• 20+ business photos posting.

Value added promotional offer with Business Pro Plus

• 15 key phrases optimization
• 30+ article submission
• 100+ social Bookmaking's
• 2000 local and regional web directories submission
• Blog setup and optimization and 20 blog postings
• 100 quality links for rapid increase of your website's Google ranking and customer visits
• Manual submission to 50 + search engines

Postings In

• Yahoo local listing
• MSN local listing
• Yellow Pages listing
• White pages listing
• Super pages listing
• Business.com listing
• PriceGrabber.com listing
• Switchboard.com listing

Total Price: $1640 + 6 Key Phrases @ $60 = $ 1000 / Year

Product URLs – a Duplicate Content Minefield

Over the past few months I have been conducting lots of SEO Audits for a vast range of clients of all sizes. One thing that always seems to come out of the audit as a significant action is to look at the URL structure and duplicate content, with a special note for the product URL.

I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.

To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.

Merchandiser: a leading retailer has a new product that needs adding to the CMS.

CMS Platform: generate a generic URL that incorporates the product title and the SKU:

www.domain.com/product/product-title-plus-sku-number-011232

Merchandiser: the product that was added is a waterproof jacket; this fits into three categories, which were selected from the options available.

CMS Platform: generate three new URLs, BUT they are SEO friendly with keywords included.

www.domain.com/category/sub-category-1/product-title-plus-sku-number-011232

www.domain.com/category/sub-category-2/product-title-plus-sku-number-011232

www.domain.com/category/sub-category-3/product-title-plus-sku-number-011232

Merchandiser: the product is added to the correct brand

CMS Platform: another URL is created for the brand product.

www.domain.com/brand/product-title-plus-sku-011232

THREE MONTHS LATER: the winter season comes to an end, so the close of season sale is on.

Merchandiser: the product didn’t sell very well and was added to the sale.

CMS Platform: a new URL is created for the product that is now associated with the sale category.

www.domain.com/sale/product-title-plus-sku-number-011232



The scenario above describes adding the product to three different core categories, a brand and sale category, resulting in the creation of five different URLs to go with the generic product URL.

Now what is the issue with that, when they are keyword rich?

One of the biggest, if not THE biggest issue with e-commerce sites is the amount of duplicate content that is created, the majority by products and product listings. The above shows a perfect example of how duplicates are being created by multiple product URLs through CMS Platforms.

So how do you solve this issue? There are a couple of ways, depending on how far you are along with the CMS and how co-operative your web development team are.

1. When adding a product to the CMS, make sure that the platform creates just ONE generic URL (www.domain.com/product/product-title-plus-sku-number-011232 ) that can then be associated with multiple categories, brands, sale page etc. This will allow the merchandiser to select multiple categories to associate the product with, which will link through to the same URL. By ensuring the use of just one URL, the amount of duplicate content would be significantly decreased.

There are numerous large brands that are already using this method to good effect, although in slightly different ways, including:

John Lewis
http://www.johnlewis.com/27573/Style.aspx
http://www.johnlewis.com/173405/Style.aspx

Amazon:
http://www.amazon.co.uk/gp/product/0470554185
http://www.amazon.co.uk/Sony-KDL32BX300-32-inch-Widescreen-Freeview/dp/B004AHKUJA/

2. If your web development team are unable to change the way the URLs are generated, speak to them about automatically creating a rel=”canonical” tag for each product with the generic URL added. This will provide the search engine with the generic URL to index instead of the other multiple URLs

3. If you are unable to implement either of the above recommendations, then I would suggest 301 redirecting the multiple URLs to the original generic URL. Before going ahead with this option, I would strongly urge you to try everything you can to get your web development team to implement either of the first two options. Option 3 will take up a considerable amount of time, with collating the different URLs for each product and then 301 redirecting them.

How Critical is Landing Page Optimization for Your Website?

How important is your Landing Page to your online business? Very much. Brick Marketing, a respected online marketing solutions company with above 10 years of experience in the field of Search Engine Optimization, is pleased to declare a new, exciting category that is being added to their informative Search Engine Optimization Journal and the Nabeel Pasha SEO Expert blog. This new category is all about Landing Page Optimization and how it can drive even more sales and visitors to your website.

Good landing pages can increase the conversion rates of any online business. Hence, it is important to know how it works. The Landing Page Optimization category is a huge addition to the Nabeel Pasha 
SEO Expert blog. This will inform readers about the marketing tool aspects of landing pages, and how landing pages can work for them. One of the key things that the Landing Page Optimization category of the Search Engine Optimization Journal will cover is the makings of a good landing page. It will cover different topics about what makes a good landing page, such as:

• Keeping content simple but sufficiently sophisticated
• Working from a style sheet
• Including purchase buttons
• Image optimization
• Using sales-oriented material

However, the Landing Page Optimization category will not just discuss what makes a good landing page. It will also discuss other topics that can take your good landing page and make it into a spectacular one that draws in more clients and sells more products. Some of the topics that will also be discussed in the Landing Page Optimization category of the Search Engine Optimization Journal comprise:

• Photo optimization
• Using specific keyword phrases
• Making your landing page stand out
• Local search marketing
• Image optimization

Three Ways to Be a Social Media Power Player

Sure, there are dozens of ways to sit down and socialize with people on social sites like Twitter, Google+, and Facebook, but what is the right way?

Is it even fair to say there's a right way and wrong way to use social networks?

Being socially active online is, after-all, exactly the same as being social in the real world (right?). You show up, listen, and offer insights when the appropriate time comes up and you're golden. That's all there really is to social networking. There, now you know the secret.

However, the good old-fashioned "be somebody worth knowing" approach to social networking takes a lot of time. Even with the ubiquitous and instantaneous connect-ability of the web, building a social network will take time.

Unless you use some one of the following strategies for getting your social networking right, of course.

Be really interesting, all of the time

If being interesting all the time sounds like a big task, it is. But not with the right tools. Consider using tools like Timely.is for managing a constant stream of interesting updates to your social profiles.

All it takes is a few minutes every day browsing through RSS feeds and talking to close friends (I spend 10 minutes in the morning doing these things) and you'll have enough tweets and status updates ready for the week. Which means you can sit back and focus more time on other things, like actually communicating with your followers and fans (which I spend another 10 minutes doing every day).

Be helpful, not annoying

One of the best tools ever invented for social networking is Twitter's search functionality.

Get this: if you're a book seller you can find people who are actively seeking out the books you have via Twitter search. If you offer SEO services there's an entire world of people talking about things you can help with right now. All you have to do is spend 10 minutes looking up your keywords and a question mark on Twitter search to find people you can actually help (people who will undoubtedly follow or retweet you once they see how helpful you can be).

So the next time you want to hop on Twitter and do some networking, consider being helpful rather than simply broadcasting annoying messages all day. Go out and answer at least five people's questions once a day (without selling yourself) and you'll find yourself being someone who is suddenly very popular.

Be a familiar face

Showing up is a winning strategy for most areas in life. Why, then, would social networking be any different?

You want to be someone who is recognized for what you do, right? Then regularly communicate with the movers-and-shakers in your industry, often participate in hashtag conversations, and be someone who often shows up when big, industry-related things are going down.

You can even take the familiar face strategy off of the networks themselves by commenting on top user's blogs and websites and attending real-world events where you make yourself known.

Even if you don't have hours every day to do social networking, these strategies really only require a few minutes every day (10 at most) and will make you somebody worth following online. Guaranteed.

And this is just the tip of the social dominance ice berg! What are your tips for being a social media power player? What have you found that works, and what doesn't? Leave a comment letting us know.

Oh, and don't forget to follow SEP on Twitter for all of the best search engine and social media tid bits and goodies.