Rank Organically High in Search Engines For online businesses, websites and bloggers alike, ranking high in the search engines is a must. Organic search results are relevant Web pages that appear on search engine results pages (SERPs) in response to keyword search terms. Results are non-biased and not generated based on paid advertising. When your site ranks high in major search engines like Google, Yahoo! and Bing, your site’s URL, title and description are visible on results pages. Obtaining a solid search engine position implies that your website is an authoritative and popular online source.
When you rank high in the search engines, your potential increases for:
Want to increase your rankings? Follow these 8 SEO best practices:
1. Compelling copy: Google rewards websites with content that is frequently updated, unique, fresh and original. Search engines need to know what your Web page is about.
2. Diverse link building: Promoting and identifying your website through link exchanges with other reputable websites improves your positioning. Submit your content to directories.
3. Inbound links: Acquiring links from other sites that link to your site increases your credibility as a reliable source, thus driving your website higher in search engine results.
4. Internal links: Linking to your own landing pages is good SEO practice. This helps maximize the relevancy and ranking of a good internal Web page. Make sure to incorporate proper anchor text for keywords you want to rank for.
5. Social Media: Actively joining social media is an effective way to market your website and promote links to your content. Social media is a great avenue for businesses to spread the word about their company. Stay on top of popular online marketing trends!
6. Keywords: Make sure your keywords match what potential customers are typing into their search queries. If you want to rank for specific keywords, then create special landing pages. These landing pages reduce high bounce rates because visitors will be directed to individual Web pages that meet their specific search criteria.
7. Website usability: Design your website so that it is user friendly and easy to navigate to prevent visitors from leaving. Your Web pages should be organized so that keywords with the highest conversion rates are showcased.
8. Audit: Review your website and decide if it needs to be re-indexed. A thorough review includes checking old Web pages, outdated or duplicate content, broken links or irrelevant meta descriptions and HTML page titles. Updating your website may include a redesign and additional content.
Cheers,
The Greatsol Team
www.greatsol-seo.com |
Sunday, 2 December 2012
Rank Organically High in Search Engines
Monday, 26 November 2012
Optimize in a better way!
Optimize in a better way!
Give People What They Want
People want lots of
(quality) information. They also want it to be
given to them in an
easy-to-read and natural manner. In fact, most
people who make their
first visit to a website tend to stay on the
home page for less than
one minute before wanting to explore other
pages in order to get
all the information they're looking for.
Optimize All of Your Pages - Not Just the Home Page
Even though it's most
likely that the home page of your website is
where most people will
first land when visiting your website, it
shouldn't be the only
page that's optimized. Since Google will look
at your website as a
whole, you're going to need to optimize the
whole site, not just
your home page.
Imagine going to a
website and reading the home page. You're
probably going to find
information that tells you what the website
is all about. Great! Now
imagine looking for more information while
you slowly come to the
conclusion that... there really isn't any.
What are you going to
do? If you're like most people, you're going
to leave that website
and look for another that will give you all
the information you
want/need.
Use Links to Build Your Page Ranks
Google loves links.
Remember, if it's important to Google, then it
should be important to
you, so try to use links often. When
creating links, you're
going to want to use them to take people to
other pages of your
website. This allows them to easily get more
information, which is
great, while also giving them a bit of a tour
of your website, which
is also great.
Take a few minutes to
look at some of the more prominent websites.
How are they using
links? Say the website is about pets and how
wonderful they are, and
they have a article on how to train your
dog in a week. The links
within that article should link to another
web page (within the
same website) that is relevant and thus adds
additional information
to the article. The links should not simply
point to their home
page, which (most likely) isn't going to lend
any additional
information to the article.
The thing to remember
here is that you want the links to link out
to lots of different
pages while making sure that it all makes
sense. Make sense? Just
remember, the more natural, the better.
Exception to the Rule
Not every single page is
going to need SEO. Sorry, did we just make
this a bit more
confusing? This exception applies to what are
called 'no follow'
pages. For example, your 'Contact Us' page can
be set up as a no follow
page because there is really no reason why
it needs to show up in
search results. As long as the link to this
page is placed often
throughout your website, it doesn't matter if
the search engines see
it.
Bottom Line
The majority of your
website pages should be optimized. This not
only lets your visitors
know that you really care about providing
them with the quality
information they want/need, when you optimize
most of your webpage's
you're telling Google that you're taking the
time to make your
website one that contains all the high-quality
information that people
want to find in a simple and efficient
manner.
Contact us today so we
can help you decide the best way for you to
give people the
information they want and/or need before making a
purchase.
Cheers,
The Greatsol Team
Thursday, 16 February 2012
Greatsol-SEO: Cost Effective SEO Expert Service
Greatsol-SEO: Cost Effective SEO Expert Service: Is Google Plus Worth It? Google Plus The answer for most businesses is a definitive “YES.” You should probably be using Google Plus...
Cost Effective SEO Expert Service
 |
| Google Plus |
The answer for most businesses is a definitive “YES.” You should probably be using Google Plus.
There is one incredibly important benefit Google Plus gives you:
Google indexes Google Plus posts. They do not index Facebook or Twitter posts.
Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a good chance your competitors aren’t even thinking about joining Google Plus. If you get on it now, you could have an important advantage.
So, how do you make your Google Plus posts SEO-friendly?
The answer is very much the way you would make your website SEO friendly. You include links to your website; you use keywords in your content; you provide relevant, interesting content; and you engage your audience in social media. Once you join Google Plus and start getting familiar with it, you can follow these tips to make your Google Plus business page SEO friendly. If you need help with any of this, you can always reach out to your friendly SEO services company (that’d be us).
Optimize Your “About” Page. Here’s how:
- Use keywords in your profile.
- Link to your website using keywords as anchor text. Check out our SEO Expert Google Plus page as an example.
- In the “Recommended Links” section, add links to your other social networks and your blog.
- Add as much information about your company as possible. The “About” section in Google Plus is much more robust than the “Info” section in your Facebook page.
- Add photos and videos whenever possible.
- Add comments in your posts. Don’t post only a link. Your comments should be more like a paragraph than a couple of sentences. Remember, the more relevant content you have in your posts, the more Google will favor it.
- Strive to have your posts shared; and strive to get comments. Google will favor popular posts most.
Google Plus may take you more time than Facebook.
Don’t let that be a deal-breaker! It’s worth the time! I can’t stress enough the benefit of Google indexing your Google Plus posts!
Your Turn!
Have you ventured into Google Plus for your business? How is it working out for you?
Features
Value added promotional offer with Business Pro Plus
Postings In
Total Price: $1640 + 6 Key Phrases @ $60 = $ 1000 / Year
Over the past few months I have been conducting lots of SEO Audits for a vast range of clients of all sizes. One thing that always seems to come out of the audit as a significant action is to look at the URL structure and duplicate content, with a special note for the product URL.
I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.
To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.
Merchandiser: a leading retailer has a new product that needs adding to the CMS.
CMS Platform: generate a generic URL that incorporates the product title and the SKU:
www.domain.com/product/product-title-plus-sku-number-011232
Merchandiser: the product that was added is a waterproof jacket; this fits into three categories, which were selected from the options available.
CMS Platform: generate three new URLs, BUT they are SEO friendly with keywords included.
www.domain.com/category/sub-category-1/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-2/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-3/product-title-plus-sku-number-011232
Merchandiser: the product is added to the correct brand
CMS Platform: another URL is created for the brand product.
www.domain.com/brand/product-title-plus-sku-011232
THREE MONTHS LATER: the winter season comes to an end, so the close of season sale is on.
Merchandiser: the product didn’t sell very well and was added to the sale.
CMS Platform: a new URL is created for the product that is now associated with the sale category.
www.domain.com/sale/product-title-plus-sku-number-011232
The scenario above describes adding the product to three different core categories, a brand and sale category, resulting in the creation of five different URLs to go with the generic product URL.
Now what is the issue with that, when they are keyword rich?
One of the biggest, if not THE biggest issue with e-commerce sites is the amount of duplicate content that is created, the majority by products and product listings. The above shows a perfect example of how duplicates are being created by multiple product URLs through CMS Platforms.
So how do you solve this issue? There are a couple of ways, depending on how far you are along with the CMS and how co-operative your web development team are.
1. When adding a product to the CMS, make sure that the platform creates just ONE generic URL (www.domain.com/product/product-title-plus-sku-number-011232 ) that can then be associated with multiple categories, brands, sale page etc. This will allow the merchandiser to select multiple categories to associate the product with, which will link through to the same URL. By ensuring the use of just one URL, the amount of duplicate content would be significantly decreased.
There are numerous large brands that are already using this method to good effect, although in slightly different ways, including:
John Lewis
http://www.johnlewis.com/27573/Style.aspx
http://www.johnlewis.com/173405/Style.aspx
Amazon:
http://www.amazon.co.uk/gp/product/0470554185
http://www.amazon.co.uk/Sony-KDL32BX300-32-inch-Widescreen-Freeview/dp/B004AHKUJA/
2. If your web development team are unable to change the way the URLs are generated, speak to them about automatically creating a rel=”canonical” tag for each product with the generic URL added. This will provide the search engine with the generic URL to index instead of the other multiple URLs
3. If you are unable to implement either of the above recommendations, then I would suggest 301 redirecting the multiple URLs to the original generic URL. Before going ahead with this option, I would strongly urge you to try everything you can to get your web development team to implement either of the first two options. Option 3 will take up a considerable amount of time, with collating the different URLs for each product and then 301 redirecting them.
I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.
To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.
Merchandiser: a leading retailer has a new product that needs adding to the CMS.
CMS Platform: generate a generic URL that incorporates the product title and the SKU:
www.domain.com/product/product-title-plus-sku-number-011232
Merchandiser: the product that was added is a waterproof jacket; this fits into three categories, which were selected from the options available.
CMS Platform: generate three new URLs, BUT they are SEO friendly with keywords included.
www.domain.com/category/sub-category-1/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-2/product-title-plus-sku-number-011232
www.domain.com/category/sub-category-3/product-title-plus-sku-number-011232
Merchandiser: the product is added to the correct brand
CMS Platform: another URL is created for the brand product.
www.domain.com/brand/product-title-plus-sku-011232
THREE MONTHS LATER: the winter season comes to an end, so the close of season sale is on.
Merchandiser: the product didn’t sell very well and was added to the sale.
CMS Platform: a new URL is created for the product that is now associated with the sale category.
www.domain.com/sale/product-title-plus-sku-number-011232
The scenario above describes adding the product to three different core categories, a brand and sale category, resulting in the creation of five different URLs to go with the generic product URL.
Now what is the issue with that, when they are keyword rich?
One of the biggest, if not THE biggest issue with e-commerce sites is the amount of duplicate content that is created, the majority by products and product listings. The above shows a perfect example of how duplicates are being created by multiple product URLs through CMS Platforms.
So how do you solve this issue? There are a couple of ways, depending on how far you are along with the CMS and how co-operative your web development team are.
1. When adding a product to the CMS, make sure that the platform creates just ONE generic URL (www.domain.com/product/product-title-plus-sku-number-011232 ) that can then be associated with multiple categories, brands, sale page etc. This will allow the merchandiser to select multiple categories to associate the product with, which will link through to the same URL. By ensuring the use of just one URL, the amount of duplicate content would be significantly decreased.
There are numerous large brands that are already using this method to good effect, although in slightly different ways, including:
John Lewis
http://www.johnlewis.com/27573/Style.aspx
http://www.johnlewis.com/173405/Style.aspx
Amazon:
http://www.amazon.co.uk/gp/product/0470554185
http://www.amazon.co.uk/Sony-KDL32BX300-32-inch-Widescreen-Freeview/dp/B004AHKUJA/
2. If your web development team are unable to change the way the URLs are generated, speak to them about automatically creating a rel=”canonical” tag for each product with the generic URL added. This will provide the search engine with the generic URL to index instead of the other multiple URLs
3. If you are unable to implement either of the above recommendations, then I would suggest 301 redirecting the multiple URLs to the original generic URL. Before going ahead with this option, I would strongly urge you to try everything you can to get your web development team to implement either of the first two options. Option 3 will take up a considerable amount of time, with collating the different URLs for each product and then 301 redirecting them.
How important is your Landing Page to your online business? Very much. Brick Marketing, a respected online marketing solutions company with above 10 years of experience in the field of Search Engine Optimization, is pleased to declare a new, exciting category that is being added to their informative Search Engine Optimization Journal and the Nabeel Pasha SEO Expert blog. This new category is all about Landing Page Optimization and how it can drive even more sales and visitors to your website.
Good landing pages can increase the conversion rates of any online business. Hence, it is important to know how it works. The Landing Page Optimization category is a huge addition to the Nabeel Pasha
SEO Expert blog. This will inform readers about the marketing tool aspects of landing pages, and how landing pages can work for them. One of the key things that the Landing Page Optimization category of the Search Engine Optimization Journal will cover is the makings of a good landing page. It will cover different topics about what makes a good landing page, such as:
SEO Expert blog. This will inform readers about the marketing tool aspects of landing pages, and how landing pages can work for them. One of the key things that the Landing Page Optimization category of the Search Engine Optimization Journal will cover is the makings of a good landing page. It will cover different topics about what makes a good landing page, such as:
• Keeping content simple but sufficiently sophisticated
• Working from a style sheet
• Including purchase buttons
• Image optimization
• Using sales-oriented material
• Working from a style sheet
• Including purchase buttons
• Image optimization
• Using sales-oriented material
However, the Landing Page Optimization category will not just discuss what makes a good landing page. It will also discuss other topics that can take your good landing page and make it into a spectacular one that draws in more clients and sells more products. Some of the topics that will also be discussed in the Landing Page Optimization category of the Search Engine Optimization Journal comprise:
• Photo optimization
• Using specific keyword phrases
• Making your landing page stand out
• Local search marketing
• Image optimization
• Using specific keyword phrases
• Making your landing page stand out
• Local search marketing
• Image optimization
Subscribe to:
Posts (Atom)